”Smart Omotenashi(Hospitality)” on LINE at G20 FUKUOKA

    ”Smart Omotenashi(Hospitality)” on LINE at G20 FUKUOKA サムネイル画像
    [Notice] Effective October 1, 2023, LINE Fukuoka has changed its company name to LY Communications. Articles published on or before September 30, 2023 were written with our former company name.
    LINE Corporation will be inviting attendees and press at the G20 Fukuoka Finance Ministers and Central Bank Governors’ Meeting taking place on June 8 and 9, 2019 to try out their new Cashless Payment & Communication features, the key to a cashless society, via the G20 FUKUOKA LINE official account.

    "No Search, No Translation, No Wallet"
    Smart Omotenashi(Hospitality)on LINE.

    According to a Japan Tourism Agency survey, common problems faced by visitors to Japan include finding out about places to visit and restaurants, communicating with staff at places they visit, and payment methodskome.
    Through the G20 FUKUOKA LINE official account, LINE will introduce its Cashless Payment & Communication features, which allow people to find out about tourist spots and restaurants without needing to search for them, order without needing an interpreter, and pay without their wallet. Travel couldn't be any easier than this!
    ■ Main features
    Personalized tour guide

    Big data geo-analytics specialist Nightley Inc. provides tourist spot recommendations personalized to each user, working from data about how popular each Fukuoka City tourist spot is with each nationality. "No Search, No Translation" tourist information guidance matches individual user's tastes, offering guidance to places outside of the usual tourist destinations as well as payment solutions at destinations.



    Feeling hungry? You can order and pay for food at restaurants using LINE. LINE will even tell you when your order's ready! Communication's a snap with "No Translation, No Wallet"! This feature was beta tested at the G20 Fukuoka Finance Ministers and Central Bank Governors’ Meeting World Kitchen event that took place on January 9, 20193

    Growing the local economy via inbound tourism and moving toward a truly cashless society

    One effective way of combating the problems of declining birth rates and an aging population on Kyushu's economy is by investing in inbound tourism.
    In order to offer easy payment services for foreign tourists, and also to enable our member stores to add foreign tourists to their domestic customer base, we announced our vision of a "Global Alliance" in 2019. We intend to make it possible for visitors to Japan from participating countries and regions such as South Korea and China to pay at LINE PAY member stores without having to download any new apps or register for any new services.

    However, facilitating payments is not the only challenge at hand here. What about all the communication issues that can arise before and after payments are made, and the lost transactions that can result? We believe that facilitating smooth communication is essential to satisfying the needs of foreign tourists visiting Japan.
    The LINE Group has been closely involved with Fukuoka City's move towards cashless transactions, participating in cashless transaction trials and the like. We have come a long way together, even making it possible to pay city taxes and other bills via LINE Pay since April 2014, but we're not finished yet! We don't want cashless payments to simply be an alternative to paying with cash, but rather something that will impact and enrich the lives of the people of the city. Facilitating communication around transactions is a vital piece in this puzzle.

    We look forward to introducing our comprehensive range of features to both Japanese and foreign attendees at the G20 event, and to the valuable feedback that we will get from this regarding the usability of these services.

    The LINE Group isn't stopping here. We will continue to be exploit our cutting-edge technologies in areas such as AI and FinTech in order to make a prosperous and convenient Smart City a reality.

    ■ References

    Smart City Fukuoka Case Studies

    LY Communications Official social media accounts

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